EU fintech startup Payer develops revolutionary e-commerce registration product

Swedish B2B payments startup, Payer, is revolutionising how customer relationships are made between companies online, with their newly developed registration product. The product enables e-commerce merchants to verify new customers as trustworthy so purchases can be made with ease. Today, Payer launches a beta test program with several B2B merchants.

Payer Financial Services (Payer) is known for its modular B2B payments platform. The currently unnamed product has been developed to meet market expectations for improved buying experiences in the B2B e-commerce segment.

 

“B2B expectations for a better buying experience online is clearly driven by modern consumer-facing apps and software that are light-years ahead. Payer is determined to lead the development of the end-to-end payment chain for B2B. Our new product solves the conversion and onboarding of new customers for merchants, as well as recognizes recurring customers at checkout,” says Peder Berge, founder and CEO of Payer.

 

In today’s climate, 90% of global B2B purchases are made with a backbone of invoice payments. Information related to accounting and taxes follows with each invoice, making it a particularly useful payment method for companies.

 

“Invoicing is clearly the preferred method of payment across the globe. But it’s still not fully digital and user-friendly. Most of the manual processes both on the customer and merchant end of a purchase should be effectively removed. This product does exactly what both target groups are looking for,” says Johanna Stridsberg, product owner at Payer.

 

Sweden is one of the most progressive e-commerce and fintech markets in the world, making it a great test market for the beta phase. Local incumbents and international e-commerce merchants, with Sweden as a target market, are now welcomed to participate as beta testers.

 

Sign-up to take part of the beta test program at: https://www.payer.eu/registration-beta-program/