Apple hires former BMW executive for future Apple car

Ulrich Kranz, a well-respected former senior executive at BMW AG’s electric car division has been hired by the tech giant Apple to help with the development of the company’s newest venture, An apple car!

Kranz, who is also co-founder of the electric vehicle start-up Canoo resigned from his position after successfully conducting the company to public listing and a new leadership team. His excellent work streak and extensive knowledge in autonomous vehicle technology led him to be a highly desirable hire to Apple CEO Tim Cook, who just a few weeks before expressed the key features of the new apple vehicle to be similar to the technology at Kranz’s company, Canoo.

Although Apple is currently in its early stages of building a self-driving car, Kranz’s wealth of experience is demonstrated when he oversaw the development of the sporty electric i3 and i8 cars at BMW. Apple intends to produce an electric vehicle with “breakthrough battery technology” and automated vehicle technology by 2024.

This a clear example of just how ready Apple is to takeover and a hint into the potential aesthetic of the future Apple Car.