Gemini Report Reveal 2 in 5 Crypto Investors are Women
Conducted in early Q4 2020, Gemini’s research represented “a nationally representative survey of 2,000 U.K. respondents,” per the report and some of the findings were surprising. The report by Gemini has revealed that 2 in 5 crypto investors are women, diverging from the persistent view of the typical crypto investor as single, male, and childless.
New data presents an interesting demographic profile of existing and potential crypto investors in the UK market. Of the 13.5% of respondents who are current/previous crypto investors, 41.6% are women. There is also an increase interest from women who are thinking of investing, representing 40.0% of the 9.0% who are planning to invest.
Key findings have also revealed how income levels affects whether crypto investors traded on multiple platforms or only one. Investors with household income of 345,000-55,000 (21.4%) tend to use more than one crypto platform. Those with lower-than-average household income of £25,000-35,000 (35%.5) traded on only one platform.
Crypto assets
The Report builds a picture of how factors such as gender, age, family status, educational attainment, income, location, technology usage, and the COVID-19 pandemic impact crypto investment.
We expect this trend of the industry becoming more accessible to a wider population to continue, boosted by positive market dynamics, consumer demand for alternative sources of income, and institutional and corporate involvement in the sector.” Blaire Halliday, Head of UK, Gemini
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