Forbes PR collaboration

Strategic LinkedIn messaging insights featured in Forbes

In today’s dynamic job market, effective communication on LinkedIn can significantly impact your job prospects. Drawing insights from Joseph Liu’s recent Forbes article, it’s evident that LinkedIn has crossed the remarkable milestone of one billion users globally, solidifying its status as an essential tool for professionals in 200 countries.

Weekly, an impressive 65 million job seekers actively navigate LinkedIn Jobs, contributing to a staggering 140 job applications every second and resulting in six hires per minute. As the competition for talent intensifies, the delicate art of reaching out to recruiters on LinkedIn requires finesse.

Craig Furniss, our experienced Senior Principal Consultant at TechNET CxO, contributed to the Forbes article, and emphasises the need to strike a balance in messaging.

Keep your message straightforward and concise. Recruiters operate under time constraints, so a lengthy essay on LinkedIn won’t likely capture their attention and could potentially deter them from exploring your profile”

advises Craig, recognising the time constraints recruiters operate under. His insights provide a valuable guide for candidates looking to capture attention without overwhelming recruiters.

Since LinkedIn is so competitive, Furniss suggests a strategic approach to stand out. Leveraging his extensive experience, he recommends crafting messages that are both impactful and succinct. LinkedIn’s data supports this strategy, revealing that InMails are three times more likely to be accepted than cold calls and six times more likely than emails.

The article goes on to outline nine additional tips, including targeting relevant recruiters, understanding their profiles, and customising messages. These tips collectively empower job seekers to enhance their communication strategies and secure meaningful responses from recruiters on LinkedIn.

For the full array of insights and to learn more, read the full article here!

A big thank you to Joseph for featuring Craig’s comments in his latest article. It is great to see so many recruitment professionals pooling their expertise to provide valuable tips for refining communication tactics with recruiters.


If you’re looking for further tips and tricks, you can take a look at our blog!